Prof.Dr. Nimet URAY

 

NimetUray


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Web Sitesi: http://akademi.itu.edu.tr/urayni
Doktora Yaptığı Üniversite: Boğaziçi Üniversitesi
Doktora Yaptığı Alan: Pazarlama







Öğretim Alanları:

  • Pazarlama Yönetimi
  • Pazarlama Araştırması
  • Uluslararası Pazarlama
  • Yeni Ürün Geliştirme

Araştırma Konuları :

  • Tüketici Davranışı
  • Reklam Araştırmaları
  • Teknoloji ve Pazarlama Etkileşimi
  • Lojistik ve Pazarlama

Yayınlarından Örnekler:

Ekinci, Y., Ulengin, F., Uray, N., and Ulengin, B., (2014)“Analysis of Customer Lifetime Value and Marketing Expenditure Decisions through a Markovian-Based Model”, European Journal of Operational Research,Vol.237, Issue 1, 278-288. (SSCI)

Ekinci, Y., Uray, N., and Ulengin, F., (2014)“A Customer Lifetime Value Model for the Banking Industry: A Guide to Marketing Actions”, European Journal of Marketing, 48 (3/4), 17-17 (SSCI)

Ekinci, Y., Ulengin, F., and Uray, N.,( 2014) “Using Customer Lifetime Value to Plan Optimal Promotions”, The Service Industries Journal, DOI:10.1080/02642069.2013.763929, (SSCI).

Uray N, Vardar N and Nacar R. (2012) ,”International Marketing related Outward FDI Motives: Turkish MNCs’ Experience in the EU”, Emerald Series Progress in International Business Research

Demirbas E., Uray N. and Salman G.G., (2014), “An Integrative Model on the Factors Affecting Consumer’s Satisfaction, Trust and Repurchase Intention in Online Shopping”, Twenty Third Annual World Business Congress, Ankara, Turkey, June 24-28 , 2014.

Nacar R, Kaplan B., Uray N. ve Vardar N., (2013), “ The Moderating Role of Host Country Selection in EU for Direct Investment of Turkish MNCS” 42.nd Annual EMAC Conference, 4-7 Temmuz 2013, İstanbul-Turkiye

Vardar, N., Uray, N., and Nacar, R., (2012) “Marketing Motives of Turkish MNCs with Outward FDI into EU: The Preliminary Results of an Empirical Research”, EPI 2012 Conference, June 18-19, University of Parma, Economics Department, Parma, Italy.

Vardar, N., Uray, N., and Nacar, R., (2012) “An Empirical Study on Turkish EMNCs‟ Outward FDI Motives into the EU and their Marketing Related Underlying Dimensions”, 38th EIBA Annual Conference, 8-10 December, University of Sussex, Brighton, United Kingdom.

Tokman, Mert, Ayse Banu Elmadag, Nimet Uray, and Richey, R. Glenn, (2007), “Exploring the Development of Supply Chain International Joint Ventures,” International Journal of Physical Distribution and Logistics Management, (SSCI)

Hakemlik Çalışmaları :

  • Journal of International Marketing (SSCI)
  • Journal of Euromarketing
  • Boğaziçi Journal
  • Doğuş Üniversitesi Dergisi
  • Akdeniz Üniversitesi İİBF
  • Ege Akademik Bakış