Prof. Dr. Şebnem BURNAZ
Oda No: A408
Tel: 0212 2931300 (2090)
Web Sitesi: www.akademi.itu.edu.tr/burnaz
Doktora Yaptığı Üniversite: Boğaziçi Üniversitesi
Doktora Yaptığı Alan: Pazarlama
- Pazarlama Yönetimi
- Perakende Pazarlama Stratejileri
- Tüketici Davranışı
- İş Ahlakı
- Uluslararası Pazarlama
Araştırma Konuları :
“An Exploratory Cross Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople” (with S. Atakan, İ.Y. Topcu and A. Singhapakdi), Journal of Business Ethics, forthcoming in 2009.
“Have Ethical Perceptions Changed? A Comparative Study on the Ethical Perceptions of Faculty Members in 2003 and 2008″, (with Y. İ. Topcu and S. Atakan), Journal of Business Ethics, forthcoming in 2009.
“An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender – Turkish Case” (with S. Atakan and Y. İ. Topcu ile), Journal of Business Ethics, October, 82, p.573-586, 2008.
“A Multiple Criteria Decision Making Approach for the Evaluation of Retail Location” (with Y. İ. Topcu), Journal of Multi-Criteria Decision Analysis (JMCDA) Special issue on Real World Applications of MCDA, Vol. 14, p.67-76, 2006.
“Retail Internationalisation: A British Retailer in Turkey” (with S. Atakan), European Regional Review, European Retail Digest, Issue 53, p. 40-43, 2007.
“An Analysis of the Portrayal of Gender Roles in Turkish TV Advertisements” (with N. Uray), Sex Roles: A Journal of Research, Vol. 48, No.1/2, p.77-88, 2003.
“Marketing Practices of the Turkish Clothing Industry Firms Exporting to the European Union” (with S. Sezgin and N. Uray), A. Yaprak and Tutek H. (eds), Advances in International Marketing, Ablex Publishing Corp., JAI Press, 2000.